President Ruto unveils national rollout of upgraded 'Haba Haba' digital micro-pension scheme #AD

Informal sector workers across Kenya can now secure their financial future right from their feature phones following the official national launch of the upgraded Haba Haba micro-pension platform.

The digital solution, spearheaded by the National Social Security Fund (NSSF), was formally unveiled in Nairobi during a national event officiated by President William Ruto. The nationwide rollout follows a highly successful two-month pilot project that mobilized KES 509 million in cumulative savings and enrolled 489,197 members from the informal economy.

Haba Haba targets millions of Kenyans working in low-income or flexible-income setups such as gig workers, small traders, and artisans who historically lacked access to structured retirement schemes.

Low Barrier to Entry: Daily contributions start from as little as KES 25.

Feature Phone Accessibility: Members can register and make daily contributions simply by dialing *254# on any mobile phone, eliminating the need for a smartphone or branch visit.

Source: Citizen Digital