Wave 360 Africa wins recognition at Nairobi Trade Fair

Young Kenyan digital and marketing firm Wave 360 Africa has received recognition from the government for its work in helping brands connect with audiences through creative storytelling, digital campaigns and experiential marketing.

The firm was recognised during the ongoing Nairobi International Trade Fair at Jamhuri Showground, where Cabinet Secretary for Agriculture and Livestock Development Mutahi Kagwe applauded the company for its contribution to Kenya’s growing creative and digital economy.

Kagwe, who officially opened the Nairobi International Trade Fair on September 30, said the work being done by local creative companies such as Wave 360 demonstrated the growing role of innovation and technology in connecting businesses and institutions with the public.

“What Wave 360 Africa is doing is a good example of how young Kenyan companies can use creativity, technology and a deep understanding of our people to build brands that connect. We must continue supporting such enterprises because they are creating opportunities, shaping conversations and showing what Kenyan talent can deliver,” Kagwe said.

Source: KBC