A taste of Korea in Nairobi as K-Lifestyle Showcase courts Kenyan consumers

The K-Lifestyle Showcase brought together business representatives alongside Korean brands and Kenyan consumers, creating a platform where cultural exchange met commercial opportunity.

Korean food, beauty, technology and popular culture took centre stage in Nairobi on Saturday, with participants and dignitaries gathering around one of Korea’s best-known dishes – bibimbap.

Behind the tastings and performances was also a commercial proposition. The 2026 K-Lifestyle in Kenya Showcase, organised by the Embassy of the Republic of Korea to the Republic of Kenya KOTRA Nairobi, brought together more than 30 Korean companies and brands, giving them direct exposure to Kenyan consumers while creating opportunities to meet potential importers, distributors, retailers and other business partners.

Over 10 participating companies including Samsung and LG already have a presence in Kenya through local branches, distribution partnerships or existing business relationships.

Source: Standard