Marketing Assistant at Vivo Fashion Group

• Job Type Full Time
• Qualification BA/BSc/HND
• Experience 1 - 2 years
• Location Nairobi
• Job Field Marketing and Communication
• Management - Manage day-to-day social media activities across platforms (Instagram, Facebook,TikTok, Threads, YouTube, Twitter).
• Create, schedule, and publish engaging content that aligns with brand voice, values, and objectives.
• Utilize tools like Canva, StoryMaker, Unfold, and Mojo to create eye-catching graphics and stories.
• Develop social media content calendars in collaboration with the content, ecommerce &retail team.
• Assist in the implementation of short & long-term social media strategies that align with overall marketing goals.
• Establish content pillars for consistent brand messaging across all platforms.
• Monitor trends, audience engagement, and competitors to identify growth opportunities.
• Work closely with the content marketing team to brief artworks and social media collateral.
• Increase community engagement through the implementation of powerful social media campaigns and engagement activities and promoting user-generated content.
• Participate in community events and pop-ups to engage the community, collect new leads (emails and phone numbers), and create snackable social media content.
• Support launches of all new collections, products and stores through social media, BTL & ATL campaigns.
• Support development and distribution of targeted community newsletters and blogs.
• Foster and grow an engaged community by encouraging discussions and interactions around brand content.
• Organize and host virtual events, live streams, and interactive sessions to build a strong community presence.
• Collaborate with brand ambassadors and loyal community members to amplify the brand’s voice.
• Assist in Identifying key social media influencers and partners for collaboration to drive community engagement.
• Optimize social media posts for search engines to increase organic reach.
• Conduct keyword research to identify trending topics and relevant hashtags.
• Regularly analyze and report on social media metrics, providing insights for continuous improvement.
• Stay updated on emerging trends, tools, and best practices.
• Communication: Strong written and verbal communication skills, with the ability to create engaging content that resonates with our audience.
• Creativity: A creative mindset with the ability to brainstorm and execute innovative content ideas.
• Analytical Skills: Ability to analyze social media metrics and derive actionable insights to improve content performance.
• Problem Solving: A problem-solving mindset to tackle challenges and find effective solutions.
• Collaboration: Experience working in teams and collaborating with other departments to achieve common goals.
• Attention to Detail: Accuracy in content creation and management, ensuring high-quality and error-free posts.
• Project Management: Strong project management skills, with the ability to plan, execute, and oversee social media campaigns and initiatives effectively.
• Graduated with a degree in Marketing, Communications, or a related field.
• Strong understanding of various social media platforms and their respective audiences.
• Basic knowledge of graphic design tools such as Canva, StoryMaker, Unfold, and Mojo.
• Tech-savvy with a keen interest in emerging social media trends and tools.
• At least 1 - 2 year experience in social media Marketing or management.