Marketing and Communications Lead at Riana Group

Job Overview




• RIANA Group is seeking a Marketing & Communications Lead to own and elevate the brand voice and communications strategy across the group and its portfolio of companies. This role will lead marketing efforts across our regional footprint, helping shape how our various brands Marezi, SecuViz, and USS are positioned individually and as part of the wider RIANA ecosystem, both in Kenya and in the other countries where we operate.


• Events are a core part of how RIANA engages clients and the market, and this role owns event management end-to-end from initial concept and planning through speaker sourcing, vendor coordination, and on-the-day execution.


• Dedicated teams already handle functions like SEO and social media, and this role is responsible for coordinating those functions into one coherent, well-oiled communications strategy. That said, this is not a purely oversight position ownership means being willing to step in and execute hands-on wherever the work requires it, not simply directing others.



Key Responsibilities


Responsibilities




• Develop and execute marketing and communications strategy for RIANA Group and its subsidiary brands (Marezi, SecuViz, USS), across Kenya and other countries of operation


• Own event management in full from initiation and planning, through securing speakers and vendors, to full execution and post-event follow-up


• Lead, mentor, and manage a marketing team, setting priorities and ensuring consistent delivery


• Coordinate and align the work of existing SEO and social media teams into a unified communications strategy, stepping in hands-on to execute directly when the situation calls for it


• Oversee brand positioning and messaging across all group companies, ensuring consistency while respecting each brand’s distinct identity


• Manage content development across digital channels, collateral, and client-facing materials


• Collaborate with sales and business unit leads (Marezi, USS, and others) to align marketing initiatives with commercial goals


• Track and report on marketing performance and event outcomes across channels and regions


• Manage relationships with external vendors, agencies, speakers, and media partners


• Own the marketing budget and report on ROI across campaigns and events



Requirements


Must-Have:




• Minimum 3–4 years of experience leading a marketing team


• Strong written and verbal communication skills


• Demonstrated ability to manage multiple projects, teams, and stakeholders simultaneously


• Experience developing marketing strategy and translating it into measurable execution


• A hands-on, roll-up-your-sleeves approach comfortable both directing a team and personally executing when needed


• Comfort working across multiple markets/regions



Nice-to-Have:




• Experience marketing across multiple brands or business units under a single parent company


• Familiarity with the technology, security, or customer experience solutions sectors


• Experience working with or marketing to healthcare, finance, education, hospitality, or real estate clients


• Budget management experience