Technical Sales Team Lead

Key Responsibilities


Sales Strategy and Business Development




• Develop and implement annual, quarterly and monthly sales strategies aligned with the company's business objectives.


• Identify new markets, industries and business opportunities for the company's products and engineering services.


• Develop strategies to penetrate manufacturing plants, factories, industrial facilities, utilities, mining companies and other potential markets.


• Identify major projects involving industrial automation, equipment upgrades, plant maintenance and engineering solutions.


• Lead business development initiatives to increase sales of industrial products, engineering services and technical training.


• Develop and maintain a strong sales pipeline to ensure consistent revenue generation.


• Monitor market trends, competitor activities, customer demands and emerging technologies.



Leadership and Management of the Technical Sales Team




• Lead, supervise, mentor and motivate the Technical Sales Team to achieve individual and departmental targets.


• Allocate sales territories, customer accounts and business development responsibilities.


• Conduct regular sales meetings to review performance, pipeline progress and business opportunities.


• Provide coaching and guidance on technical product knowledge, prospecting, negotiations and closing sales.


• Support junior sales representatives during customer meetings, technical presentations and negotiations.


• Monitor individual performance and implement improvement plans where necessary.


• Ensure team members maintain active customer pipelines and conduct consistent customer follow-ups.


• Promote teamwork, accountability, professionalism and a performance-driven sales culture.


• Identify training and development needs within the sales team.



Technical Products and Solutions Sales




• Oversee and drive sales of the company's industrial products and technical solutions Responsibilities include:


• Ensure the sales team understands the technical applications, features and commercial benefits of the company's products.


• Identify opportunities for automation upgrades and industrial process improvements.


• Lead the preparation and presentation of technical and commercial proposals.


• Coordinate with the engineering team to develop suitable technical solutions for customers.


• Support negotiations involving high-value products, projects and equipment supplies.


• Develop strategies to increase product sales, repeat orders and key account penetration.



Engineering Services and Project Sales




• Drive business development for the company's engineering and technical services Responsibilities include:


• Identify organisations requiring engineering support, maintenance contracts and automation solutions.


• Develop and pursue opportunities for industrial service contracts and engineering projects.


• Coordinate with technical teams to conduct customer assessments and develop appropriate solutions.


• Oversee the commercial development of engineering proposals and project quotations.


• Follow up on project opportunities from initial enquiry through negotiation and order confirmation.


• Ensure effective handover of secured projects to the relevant technical and project execution teams.


• Maintain strong relationships with key industrial customers to generate repeat engineering business.



Key Account Management and Customer Relations




• Develop and maintain relationships with major industrial customers and strategic accounts.


• Personally manage high-value and strategic customer relationships.


• Conduct regular customer visits to identify business opportunities and understand operational challenges.


• Engage senior decision-makers, including factory managers, engineering managers, procurement managers and operations directors.


• Ensure timely responses to customer enquiries, quotations and complaints.


• Monitor customer satisfaction and coordinate resolution of escalated issues.


• Develop account management plans for major customers.


• Identify cross-selling, upselling and repeat business opportunities.


• Represent the client professionally during client meetings, industry exhibitions, technical seminars and business networking events.



Sales Operations, Pipeline and Performance Management




• Oversee the preparation, review and submission of sales quotations and commercial proposals.


• Monitor the sales pipeline from lead generation to order conversion.


• Ensure accurate maintenance of customer records and sales information in the CRM system.


• Review pending quotations, outstanding opportunities and sales forecasts.


• Prepare weekly, monthly, quarterly and annual sales performance reports.


• Analyse sales performance and recommend corrective actions where targets are not being achieved.


• Monitor the profitability of sales transactions in consultation with management.



Market Intelligence and Strategic Growth




• Conduct regular market research to identify emerging industrial needs and business opportunities.


• Monitor competitor products, pricing, services and market positioning.


• Identify new industries and geographical markets for business expansion.


• Gather customer feedback to inform product and service development.


• Recommend new product lines, technical solutions and strategic partnerships.


• Provide management with regular updates on market conditions, sales opportunities and business risks.


• Support the development of the company's annual business plans and revenue projections.



Requirements


Education Qualification & Experience




• Bachelor's degree in Electrical Engineering, Mechanical Engineering, Mechatronics, Instrumentation and Control Engineering, Industrial Automation, Electronics or a related technical discipline.


• A qualification in...