Public Relations Strategist

• Job Type Full Time
• Qualification BA/BSc/HND
• Experience 5 years
• Location Nairobi
• Job Field Content, Editorial and Journalism
• Develop and implement integrated PR and communications strategies aligned with Mogo Kenya’s business objectives, brand positioning, and growth priorities.
• Translate business priorities into compelling communication narratives, campaigns, and programmes that resonate with internal and external audiences.
• Develop and execute proactive communications initiatives that position Mogo Kenya as a credible, trusted, and responsible player in the financial services and asset financing industry.
• Identify emerging reputation risks, industry trends, media opportunities, and relevant external developments, and recommend appropriate communication responses.
• Provide strategic communications counsel to leadership and business teams on key business priorities, stakeholder matters, and reputational considerations.
• Build and maintain strong relationships with journalists, editors, media houses, industry influencers, and other relevant media stakeholders.
• Develop and execute targeted media engagement strategies that generate quality, relevant, and credible coverage for Mogo Kenya.
• Identify and leverage opportunities for executive visibility, thought leadership, expert commentary, and industry participation.
• Develop high-quality media and executive communications materials, including press releases, media briefs, talking points, opinion pieces, speeches, and key messages.
• Support the positioning of Mogo Kenya’s leadership as credible and authoritative voices on relevant industry, economic, financial services, and asset financing matters.
• Manage and oversee impactful content across Mogo Kenya’s owned platforms, including the website and LinkedIn, ensuring content is accurate, timely, engaging, and aligned with brand and business objectives.
• Support the development and implementation of reputation management strategies that strengthen trust and protect Mogo Kenya’s corporate reputation.
• Monitor media coverage, public conversations, industry developments, and emerging issues that may impact the organization’s reputation or business interests.
• Develop proactive and timely communication responses to reputational risks, sensitive business matters, and emerging issues.
• Support strategic stakeholder engagement with regulators, industry associations, partners, media, and other relevant external stakeholders.
• Develop stakeholder communication approaches that promote understanding, trust, and positive engagement with Mogo Kenya.
• Provide management with timely insights and recommendations on public perception, emerging reputational issues, and stakeholder sentiment.
• Lead the development and execution of PR campaigns, product launches, partnerships, corporate initiatives, and industry engagement programmes.
• Develop integrated communications plans to support key business initiatives, product offerings, partnerships, and strategic priorities.
• Partner with internal teams to ensure communications are consistent, accurate, audience-focused, and aligned with Mogo Kenya’s brand and business objectives.
• Identify opportunities to amplify key business milestones, customer impact, partnerships, and organizational achievements through relevant communication channels.
• Measure the effectiveness of PR campaigns and initiatives and translate performance data into actionable insights and recommendations.
• Develop regular PR and communications performance reports, including media coverage analysis, campaign performance, audience reach, sentiment, and reputational insights.
• Track and analyze the quality, relevance, reach, and impact of media coverage and communications initiatives.
• Provide data-driven recommendations to improve PR effectiveness, brand visibility, stakeholder engagement, and communications outcomes.
• Support the development and management of the PR and communications budget, ensuring effective resource allocation and value for investment.
• Maintain appropriate records of PR activities, media engagements, campaigns, partnerships, and performance outcomes.
• Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• At least 5 years of relevant experience in public relations, corporate communications, media relations, or strategic communications.
• Demonstrated experience developing and executing PR strategies and campaigns.
• Strong media relations and stakeholder engagement skills.
• Experience in reputation management, crisis communications, and executive communications.
• Excellent writing, presentation, research, and analytical skills.
• Strong understanding of the Kenyan media landscape and business environment.
• Experience in financial services, fintech, banking, asset financing, or a related industry will be an added advantage.
• Ability to work strategically, manage up, down and across