Digital Marketing and Advanced Graphic Design Specialist at Fairmont Hotels & Resorts

• Job Type Full Time
• Qualification BA/BSc/HND
• Experience
• Location Nairobi
• Job Field Marketing and Communication
• Implement approved website content, packages, promotions, campaign pages, links and calls to action accurately across both property websites.
• Monitor website presentation, user journeys, outdated content, broken links, booking engine clicks and available conversion actions across desktop and mobile.
• Implement approved SEO and AEO requirements, including page structure, metadata, headings, internal links and structured content.
• Support campaign tracking through UTM parameters, campaign codes and agreed analytics, recommending practical website and conversion improvements.
• Set up, monitor and optimize approved paid-search and paid-social campaigns within agreed objectives, audiences, budgets and brand requirements.
• Produce advanced, brand-compliant creative work in Adobe Creative Cloud, including presentations, brochures, factsheets, maps, itineraries, packages and trade collateral.
• Prepare technically correct master artwork, editable files, print-ready and digital-ready outputs, and channel adaptations with disciplined version control.
• Professionally retouch and optimize approved imagery and edit professional short-form and campaign video using appropriate Adobe applications.
• Produce assets supporting leisure, corporate, MICE, food and beverage, events, incentive travel and the approved 2027 priority projects.
• Work only from approved briefs, copy, imagery and footage, and submit completed output for brand-compliance review before publication.
• Maintain a live project tracker covering priorities, briefs, deadlines, approvals, status, completed work and constraints.
• Deliver technically advanced digital and creative execution that reflects Fairmont and Accor luxury standards.
• Translate approved commercial briefs into clear visual hierarchy, strong calls to action and channel-appropriate formats.
• Verify supplied rates, dates, inclusions, exclusions and booking terms before final production.
• Flag missing copy, assets, pricing, approvals, data or technical access promptly and provide realistic delivery timelines.
• Protect original source files, maintain working versions and return completed assets for approval and central storage.
• Proven experience in digital marketing and advanced graphic design, supported by a professional portfolio.
• Advanced proficiency in Adobe Creative Cloud, particularly Photoshop, Illustrator and InDesign, with video capability in Premiere Pro and/or After Effects.
• Demonstrated ability to produce luxury, hospitality, travel or premium-brand creative work.
• Practical website content-management experience and a sound understanding of responsive design and user journeys.
• Working knowledge of SEO, AEO, metadata optimization, analytics and conversion reporting.
• Experience setting up, monitoring and optimizing paid search and/or paid social campaigns.
• Strong typography, layout, color, image-retouching, print-production and digital-production skills.
• Excellent English, proofreading, project-management, prioritization and version-control skills.
• A relevant qualification in digital marketing, graphic design, visual communication or a related field is preferred.
• Technical expertise - applies advanced digital, design, image and video-production capability confidently.
• Commercial judgement - translates briefs into effective assets that support the intended audience and objective.
• Problem solving - identifies technical, content and journey issues and recommends practical solutions.
• Planning and organisation - manages multiple briefs, deadlines, approvals and file versions effectively.
• Quality control - maintains accuracy, technical compliance and luxury-brand standards.
• Communication and collaboration - works effectively with remote and onsite stakeholders and escalates constraints early.