Marketing and Events Manager

• Job Type Full Time
• Qualification BA/BSc/HND , Professional Certificate
• Experience 7 years
• Location Nairobi
• Job Field Marketing and Communication
• Own and enforce DIB Kenya's Brand Identity System, ensuring all visual and verbal communications are consistent with DIB Group brand standards and local brand guidelines across every channel and touchpoint.
• Conduct annual brand health assessments to measure brand awareness, brand preference, and Net Promoter Score in the Kenyan market, using insights to inform strategy.
• Lead the development and maintenance of brand guidelines and train all internal stakeholders on correct brand application.
• Oversee all physical brand touchpoints including branch branding, ATM branding, uniform standards, and office environments.
• Develop the annual Integrated Marketing Plan covering all campaigns, channels, budgets, and KPIs for the year, aligned to the bank's commercial and strategic priorities.
• Conduct market research, consumer insights analysis, and competitive intelligence to continuously inform and sharpen the marketing strategy.
• Define and maintain the bank's audience segmentation framework, with specific strategies for the communities, Kenyan Muslim consumers, corporate and SME clients, and relevant retail audiences.
• Develop and maintain a product marketing framework, ensuring all products have clearly defined positioning, messaging, and go-to-market plans.
• Design and manage integrated marketing campaigns across above-the-line, below-the-line, and digital channels, aligned to business priorities and the annual marketing calendar.
• Lead campaign brief development, creative direction, and execution timelines, coordinating with the Graphic Designer, Digital & Content Officer, and external agencies.
• Manage seasonal and Islamic calendar campaigns including Ramadan, Eid Al-Fitr, Eid Al-Adha, Muharram, and relevant Kenyan national celebrations.
• Track and report on campaign performance, measuring reach, engagement, lead generation, and return on marketing investment against agreed targets.
• Manage localisation of DIB Group global campaigns for the Kenyan market.
• Oversee DIB Kenya's digital marketing strategy covering website, social media, email marketing, search engine optimisation, and paid digital advertising.
• Manage the bank's relationships with digital platforms including Meta, LinkedIn, Google, and TikTok, ensuring campaigns are well-targeted and performance-optimised.
• Review and approve all digital content produced by the Digital & Content Officer, ensuring it meets brand standards and business objectives.
• Lead the development of marketing automation capabilities including CRM-linked email journeys, lead nurturing workflows, and customer onboarding communications.
• Develop and manage DIB Kenya's annual events calendar covering corporate events, community activations, product launches, Islamic calendar events, and strategic sponsorships.
• Oversee end-to-end event management from concept development through venue management, event branding, supplier coordination, and post-event reporting.
• Manage DIB Kenya's sponsorship portfolio, evaluating sponsorship proposals, negotiating terms, and ensuring brand value is maximised from all investments.
• Coordinate the bank's participation in industry conferences, trade shows, and Islamic finance forums.
• Develop and manage the annual marketing budget, ensuring all expenditure is aligned to strategic priorities and delivers measurable return on investment.
• Maintain monthly budget tracking and provide transparent reporting to the Head of Marketing, Brand & Communications on utilisation, forecasts, and variances.
• Optimise marketing spend by regularly reviewing channel performance and reallocating budget toward highest-performing activities.
• Manage all procurement and vendor management processes for marketing suppliers, ensuring value for money and full compliance with bank procurement policies.
• Manage DIB Kenya's roster of creative, digital, and media agencies, ensuring clear briefs, aligned expectations, and consistently high-quality deliverables.
• Lead agency selection and pitching processes in collaboration with the Head of Marketing, Brand & Communications and Procurement.
• Conduct regular agency performance reviews and manage agency contracts in line with bank procurement standards.
• Build a lean and efficient agency model that complements in-house team capabilities and avoids unnecessary duplication of effort or cost.
• Lead, develop, and inspire the direct reports assigned by setting clear objectives, providing regular feedback, and creating genuine growth opportunities.
• Build a high-performance creative and digital team culture characterised by quality of output, speed of execution, creative innovation, and individual accountability.
• Conduct quarterly performance reviews and annual development conversations for all direct reports.
• Identify skills gaps within the team and actively manage training and development plans to close them.
• Minimum bachelor’s degree in marketing or related Business discipline from a recognized university.