Marketing Manager

• Job Type Full Time
• Qualification BA/BSc/HND
• Experience 4 years
• Location Nairobi
• Job Field Marketing and Communication
• Create the marketing strategy and annual plan for the institution's courses, examinations, translation services and international placement programme
• Manage and develop a team across social media, graphic design and recruitment outreach
• Run and improve paid online campaigns on Meta, TikTok and Google, and manage the marketing budget
• Lead outreach to relevant institutions and professional networks, working closely with the recruitment team
• Set up a clear lead pipeline from first enquiry to enrolment or placement, and monitor cost per lead and conversion rates
• Ensure the brand and messaging stay consistent across every branch and channel
• Give the Managing Director monthly reports on results against targets
• At least 4 years in a marketing management role, leading a team
• A proven track record with online campaigns — budgets, targets and results you can show
• Marketing experience in education or recruitment
• Comfort working with data: ad managers, analytics and CRM tools
• Experience with marketing analytics and reporting, using Google Analytics and the ad platforms' own dashboards, to show clear return on spend
• Working knowledge of SEO, email marketing and landing page optimisation to drive and convert enquiries
• Strong people leadership: the ability to set clear targets, coach team members and hold them accountable for results
• Sound judgement and good decision-making when managing a budget and balancing competing priorities across several branches.
• Excellent communication and presentation skills, with the confidence to report to senior leadership
• Willingness to travel to branches, and to work independently while meeting deadlines
• Additional language skills relevant to the client's international operations
• Experience with international or migration-related programmes