Category & Innovations Manager —Rice & Pulse

• Job Type Full Time
• Qualification BA/BSc/HND , Postgraduate Diploma , Professional Certificate
• Experience 7 - 8 years
• Location Thika
• Job Field Marketing and Communication
• You have run category or brand portfolios in FMCG and can show how your strategy, pricing and portfolio choices moved revenue, share and margin — not just awareness.
• Bachelor's degree in Marketing, Business, Commerce or a related field; professional or postgraduate Marketing qualification advantageous
• Minimum 7–8 years' progressive FMCG Marketing, Category or Brand experience
• Demonstrated experience managing category strategy, portfolio, innovation and financial performance
• Experience leading brands, people and cross-functional projects
• FMCG experience essential; food manufacturing or food-category experience strongly preferred
• Capwell has a strong preference for leaders from food manufacturing or food categories —flour, rice, grains, staples, snacks or adjacent. You understand the economics of staple foods and the shoppers who buy them.
• Category strategy
• P&L and commercial analysis
• Consumer and shopper insight
• Portfolio architecture
• Pricing and pack architecture
• Innovation / NPD
• Integrated marketing planning
• Marketing ROI
• Strategic thinking
• Commercial judgement
• Consumer orientation
• People leadership
• Analytical thinking
• Influencing
• Collaboration
• Decision-making
• Execution discipline