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• Job Type Full Time
• Qualification BA/BSc/HND , MBA/MSc/MA
• Experience 8 - 10 years
• Location Kenya
• Job Field Marketing and Communication
• Lead and execute the overall commercial and market growth strategy for Changan in Kenya, aligned with Inchcape’s strategic objectives and Changan’s brand direction.
• Drive Changan towards agreed commercial targets, including annual retail volumes of 80–100 units, revenue growth, profitability and increased market penetration.
• Develop and execute strategies to achieve 0.5–1% Changan market share of Kenya Motor Industry (KMI) TIV.
• Identify and develop opportunities across retail, corporate, fleet and institutional customer segments to accelerate vehicle sales and revenue growth.
• Develop strategies to increase Changan’s brand awareness, consideration and customer acquisition within the Kenyan market.
• Lead the development and optimisation of Changan’s dealership and distribution network, identifying opportunities for new dealerships, third-party partnerships and alternative sales channels.
• Evaluate market opportunities and potential locations for network expansion, ensuring new distribution channels are commercially viable and aligned with customer demand.
• Establish and monitor sales-channel and dealership performance against agreed commercial KPIs, taking corrective action where required.
• Build and maintain strong relationships with Changan/OEM representatives, ensuring alignment on product strategy, sales objectives, market development and brand standards.
• Work closely with the OEM and internal stakeholders to identify opportunities for new model introductions and portfolio expansion based on Kenyan market requirements.
• Develop and execute commercial strategies for new Changan product launches, ensuring effective market positioning, pricing, sales planning and customer engagement.
• Strengthen strategic partnerships with financial institutions, SACCOs, cooperatives and other relevant stakeholders to improve vehicle affordability, accessibility and customer conversion.
• Develop partnerships with corporate, fleet and institutional customers to unlock new sales channels and recurring revenue opportunities.
• Identify innovative financing, distribution and customer acquisition models that can accelerate Changan’s market penetration.
• Work closely with Marketing to develop and execute brand-building and customer acquisition initiatives that strengthen Changan’s competitive position in the Kenyan market.
• Ensure Changan’s value proposition is effectively communicated, differentiated and aligned with evolving customer needs and market trends.
• Lead customer-centric initiatives that improve customer satisfaction, retention, loyalty and overall ownership experience.
• Work closely with Aftersales to ensure service capability, parts availability and customer support effectively support Changan’s sales growth and long-term brand reputation.
• Leverage Inchcape’s existing infrastructure, capabilities, customer relationships and cross-business synergies to improve Changan’s commercial performance and operating efficiency.
• Monitor the competitive landscape, market trends, customer behaviour and industry developments, translating insights into actionable commercial strategies.
• Own Changan’s commercial performance, including revenue, retail volumes, gross margin, profitability, market share and network productivity.
• Develop annual business plans, budgets and commercial targets for Changan and regularly monitor performance against agreed objectives.
• Develop business cases for new dealerships, partnerships, product introductions, investments and other initiatives required to accelerate Changan’s growth.
• Identify opportunities to improve route-to-market effectiveness, sales conversion, customer accessibility and commercial efficiency.
• Build and lead a high-performing Changan commercial team, establishing clear objectives, accountability and a strong performance culture.
• Work closely with the Managing Director and relevant functional leaders to ensure Changan’s strategy is aligned with Inchcape’s broader business objectives.
• Provide regular commercial performance updates, market insights and recommendations to the Managing Director and leadership team.
• Foster an entrepreneurial, customer-focused and growth-oriented culture, with a strong focus on execution and delivery.
• Continuously identify new opportunities to strengthen Changan’s market position, grow revenue and deliver sustainable profitability.
• Carry out any other strategic or commercial responsibilities assigned by the Managing Director in support of Changan’s and Inchcape’s business objectives.
• Bachelor’s degree in business, Marketing, Commerce, Automotive Management or a related field; an MBA would be an added advantage.
• Minimum 8–10 years of progressive commercial leadership experience, preferably within the automotive, mobility, retail or related industries.
• Proven track record of delivering revenue growth, market penetration, sales growth and commercial performance.
• Demonstrated experience in automotive sales, dealership management, distribution, market development and customer acquisition.
• Qualification BA/BSc/HND , MBA/MSc/MA
• Experience 8 - 10 years
• Location Kenya
• Job Field Marketing and Communication
• Lead and execute the overall commercial and market growth strategy for Changan in Kenya, aligned with Inchcape’s strategic objectives and Changan’s brand direction.
• Drive Changan towards agreed commercial targets, including annual retail volumes of 80–100 units, revenue growth, profitability and increased market penetration.
• Develop and execute strategies to achieve 0.5–1% Changan market share of Kenya Motor Industry (KMI) TIV.
• Identify and develop opportunities across retail, corporate, fleet and institutional customer segments to accelerate vehicle sales and revenue growth.
• Develop strategies to increase Changan’s brand awareness, consideration and customer acquisition within the Kenyan market.
• Lead the development and optimisation of Changan’s dealership and distribution network, identifying opportunities for new dealerships, third-party partnerships and alternative sales channels.
• Evaluate market opportunities and potential locations for network expansion, ensuring new distribution channels are commercially viable and aligned with customer demand.
• Establish and monitor sales-channel and dealership performance against agreed commercial KPIs, taking corrective action where required.
• Build and maintain strong relationships with Changan/OEM representatives, ensuring alignment on product strategy, sales objectives, market development and brand standards.
• Work closely with the OEM and internal stakeholders to identify opportunities for new model introductions and portfolio expansion based on Kenyan market requirements.
• Develop and execute commercial strategies for new Changan product launches, ensuring effective market positioning, pricing, sales planning and customer engagement.
• Strengthen strategic partnerships with financial institutions, SACCOs, cooperatives and other relevant stakeholders to improve vehicle affordability, accessibility and customer conversion.
• Develop partnerships with corporate, fleet and institutional customers to unlock new sales channels and recurring revenue opportunities.
• Identify innovative financing, distribution and customer acquisition models that can accelerate Changan’s market penetration.
• Work closely with Marketing to develop and execute brand-building and customer acquisition initiatives that strengthen Changan’s competitive position in the Kenyan market.
• Ensure Changan’s value proposition is effectively communicated, differentiated and aligned with evolving customer needs and market trends.
• Lead customer-centric initiatives that improve customer satisfaction, retention, loyalty and overall ownership experience.
• Work closely with Aftersales to ensure service capability, parts availability and customer support effectively support Changan’s sales growth and long-term brand reputation.
• Leverage Inchcape’s existing infrastructure, capabilities, customer relationships and cross-business synergies to improve Changan’s commercial performance and operating efficiency.
• Monitor the competitive landscape, market trends, customer behaviour and industry developments, translating insights into actionable commercial strategies.
• Own Changan’s commercial performance, including revenue, retail volumes, gross margin, profitability, market share and network productivity.
• Develop annual business plans, budgets and commercial targets for Changan and regularly monitor performance against agreed objectives.
• Develop business cases for new dealerships, partnerships, product introductions, investments and other initiatives required to accelerate Changan’s growth.
• Identify opportunities to improve route-to-market effectiveness, sales conversion, customer accessibility and commercial efficiency.
• Build and lead a high-performing Changan commercial team, establishing clear objectives, accountability and a strong performance culture.
• Work closely with the Managing Director and relevant functional leaders to ensure Changan’s strategy is aligned with Inchcape’s broader business objectives.
• Provide regular commercial performance updates, market insights and recommendations to the Managing Director and leadership team.
• Foster an entrepreneurial, customer-focused and growth-oriented culture, with a strong focus on execution and delivery.
• Continuously identify new opportunities to strengthen Changan’s market position, grow revenue and deliver sustainable profitability.
• Carry out any other strategic or commercial responsibilities assigned by the Managing Director in support of Changan’s and Inchcape’s business objectives.
• Bachelor’s degree in business, Marketing, Commerce, Automotive Management or a related field; an MBA would be an added advantage.
• Minimum 8–10 years of progressive commercial leadership experience, preferably within the automotive, mobility, retail or related industries.
• Proven track record of delivering revenue growth, market penetration, sales growth and commercial performance.
• Demonstrated experience in automotive sales, dealership management, distribution, market development and customer acquisition.
• Job Type Full Time
• Qualification BA/BSc/HND , MBA/MSc/MA
• Experience 8 - 10 years
• Location Kenya
• Job Field Marketing and Communication
• Lead and execute the overall commercial and market growth strategy for Changan in Kenya, aligned with Inchcape’s strategic objectives and Changan’s brand direction.
• Drive Changan towards agreed commercial targets, including annual retail volumes of 80–100 units, revenue growth, profitability and increased market penetration.
• Develop and execute strategies to achieve 0.5–1% Changan market share of Kenya Motor Industry (KMI) TIV.
• Identify and develop opportunities across retail, corporate, fleet and institutional customer segments to accelerate vehicle sales and revenue growth.
• Develop strategies to increase Changan’s brand awareness, consideration and customer acquisition within the Kenyan market.
• Lead the development and optimisation of Changan’s dealership and distribution network, identifying opportunities for new dealerships, third-party partnerships and alternative sales channels.
• Evaluate market opportunities and potential locations for network expansion, ensuring new distribution channels are commercially viable and aligned with customer demand.
• Establish and monitor sales-channel and dealership performance against agreed commercial KPIs, taking corrective action where required.
• Build and maintain strong relationships with Changan/OEM representatives, ensuring alignment on product strategy, sales objectives, market development and brand standards.
• Work closely with the OEM and internal stakeholders to identify opportunities for new model introductions and portfolio expansion based on Kenyan market requirements.
• Develop and execute commercial strategies for new Changan product launches, ensuring effective market positioning, pricing, sales planning and customer engagement.
• Strengthen strategic partnerships with financial institutions, SACCOs, cooperatives and other relevant stakeholders to improve vehicle affordability, accessibility and customer conversion.
• Develop partnerships with corporate, fleet and institutional customers to unlock new sales channels and recurring revenue opportunities.
• Identify innovative financing, distribution and customer acquisition models that can accelerate Changan’s market penetration.
• Work closely with Marketing to develop and execute brand-building and customer acquisition initiatives that strengthen Changan’s competitive position in the Kenyan market.
• Ensure Changan’s value proposition is effectively communicated, differentiated and aligned with evolving customer needs and market trends.
• Lead customer-centric initiatives that improve customer satisfaction, retention, loyalty and overall ownership experience.
• Work closely with Aftersales to ensure service capability, parts availability and customer support effectively support Changan’s sales growth and long-term brand reputation.
• Leverage Inchcape’s existing infrastructure, capabilities, customer relationships and cross-business synergies to improve Changan’s commercial performance and operating efficiency.
• Monitor the competitive landscape, market trends, customer behaviour and industry developments, translating insights into actionable commercial strategies.
• Own Changan’s commercial performance, including revenue, retail volumes, gross margin, profitability, market share and network productivity.
• Develop annual business plans, budgets and commercial targets for Changan and regularly monitor performance against agreed objectives.
• Develop business cases for new dealerships, partnerships, product introductions, investments and other initiatives required to accelerate Changan’s growth.
• Identify opportunities to improve route-to-market effectiveness, sales conversion, customer accessibility and commercial efficiency.
• Build and lead a high-performing Changan commercial team, establishing clear objectives, accountability and a strong performance culture.
• Work closely with the Managing Director and relevant functional leaders to ensure Changan’s strategy is aligned with Inchcape’s broader business objectives.
• Provide regular commercial performance updates, market insights and recommendations to the Managing Director and leadership team.
• Foster an entrepreneurial, customer-focused and growth-oriented culture, with a strong focus on execution and delivery.
• Continuously identify new opportunities to strengthen Changan’s market position, grow revenue and deliver sustainable profitability.
• Carry out any other strategic or commercial responsibilities assigned by the Managing Director in support of Changan’s and Inchcape’s business objectives.
• Bachelor’s degree in business, Marketing, Commerce, Automotive Management or a related field; an MBA would be an added advantage.
• Minimum 8–10 years of progressive commercial leadership experience, preferably within the automotive, mobility, retail or related industries.
• Proven track record of delivering revenue growth, market penetration, sales growth and commercial performance.
• Demonstrated experience in automotive sales, dealership management, distribution, market development and customer acquisition.
Listed on MyJobMag — applications are handled there, not on NairobiCity.
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