BRANCH MANAGER

Hiring: NairobiCity Newsroom
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KenyaMOJA / BrighterMonday
BRANCH MANAGER – RETAIL OPERATIONS

Forever new collections Ltd

Management & Business Development

Job summary
We are looking for a commercially minded, hands-on Branch Manager who can take full ownership of branch sales, people, stock, customer experience, and day-to-day operations.

Job descriptions & requirements
Forever New Collections Ltd | Retail / Fashion | Full-Time | Kenya – Various Branch Locations
ABOUT THE ROLE
We are looking for a commercially minded, hands-on Branch Manager who can take full ownership of branch sales, people, stock, customer experience, and day-to-day operations. This is a results-driven role for an experienced retail professional who can lead a sizeable team, analyze performance, identify problems quickly, and take decisive action to improve branch performance.
KEY RESPONSIBILITIES
Sales & Commercial Performance
· Take full responsibility for branch sales performance, revenue growth, and achievement of agreed targets and KPIs.
· Drive customer traffic, conversion, sales productivity, and average sales value.
· Monitor daily, weekly, and monthly performance and take immediate corrective action where results fall below target.
· Analyse sales by category and identify slow-moving or underperforming products, then implement practical strategies to improve sell-through.
· Develop initiatives to increase customer traffic, repeat visits, and sales during both peak and off-peak trading hours.
· Use branch performance data to make informed commercial decisions.
Customer Acquisition, Engagement & Digital Sales Support
· Actively grow and maintain the branch customer database.
· Ensure customer WhatsApp groups/channels are consistently updated with attractive, relevant, and well-presented product content.
· Use customer communication platforms strategically to drive daytime traffic, promote fresh stock, and push slow-moving items.
· Work closely with the marketing/content team to convert social-media visibility into physical store visits and sales.
· Encourage customer referrals, feedback, and customer-generated content, subject to customer consent.
· Maintain high standards of customer service and ensure customers are welcomed, assisted, and encouraged to shop.
People & Team Management
· Lead, supervise, coach, and motivate the entire branch team.
· Prepare and manage effective shift schedules, ensuring adequate sales-floor coverage during peak trading periods.
· Monitor attendance, punctuality, productivity, sales performance, and staff conduct.
· Deploy staff strategically according to customer traffic and sales needs.
· Coach employees continuously to improve selling skills, customer engagement, and productivity.
· Address poor performance and disciplinary issues promptly and professionally.
· Build a disciplined, accountable, energetic, and customer-focused team.
Stock, Merchandising & Inventory Management
· Ensure all stock received is properly counted, recorded, and accounted for.
· Maintain accurate stock movement, transfer, and pull-down records.
· Ensure effective replenishment, product presentation, and commercial merchandising.
· Identify stock categories requiring increased attention and develop strategies to improve movement.
· Minimize stock losses, damage, misplacement, and unexplained variances.
· Ensure all stock movements, pull-downs, and transfers comply with company procedures.
Cash & Financial Controls
· Maintain strict control over cash, M-Pesa, and other payment collections.
· Ensure daily sales and collections are properly reconciled.
· Monitor cash-handling procedures and branch safe controls.
· Identify and immediately report discrepancies, irregularities, or suspected breaches.
· Ensure all financial and operational procedures are strictly followed.
Branch Operations & Customer Experience
· Maintain high standards of cleanliness, organization, and visual merchandising.
· Ensure the branch operates efficiently throughout the trading day.
· Maintain excellent customer service standards and resolve customer complaints professionally.
· Ensure company SOPs, policies, and management directives are implemented consistently.
· Identify operational challenges and take corrective action promptly.
· Maintain accurate branch records and documentation.
Reporting & Communication
· Submit accurate daily, weekly, and monthly branch reports.
· Report on sales, staffing, stock, customer activity, operational challenges, and overall performance.
· Communicate important issues and risks to senior management promptly.
· Provide practical recommendations where branch performance is below expectations.
· Maintain clear and professional communication with senior management and other departments.
MINIMUM QUALIFICATIONS & EXPERIENCE
· Diploma or Bachelor's Degree in Business Administration, Business Management, Retail Management, Sales & Marketing, Commerce, or a related field.
· 3–5 years' proven experience in retail management, preferably in a busy/high-volume retail environment.
· Minimum 2 years' experience in a formal management or supervisory position with direct responsibility for staff and sales.
BRANCH MANAGER – RETAIL OPERATIONS Forever new collections Ltd Management & Business Development Job summary We are looking for a commercially minded, hands-on Branch Manager who can take full ownership of branch sales, people, stock, customer experience, and day-to-day operations. Job descriptions & requirements Forever New Collections Ltd | Retail / Fashion | Full-Time | Kenya – Various Branch Locations ABOUT THE ROLE We are looking for a commercially minded, hands-on Branch Manager who can take full ownership of branch sales, people, stock, customer experience, and day-to-day operations. This is a results-driven role for an experienced retail professional who can lead a sizeable team, analyze performance, identify problems quickly, and take decisive action to improve branch performance. KEY RESPONSIBILITIES Sales & Commercial Performance · Take full responsibility for branch sales performance, revenue growth, and achievement of agreed targets and KPIs. · Drive customer traffic, conversion, sales productivity, and average sales value. · Monitor daily, weekly, and monthly performance and take immediate corrective action where results fall below target. · Analyse sales by category and identify slow-moving or underperforming products, then implement practical strategies to improve sell-through. · Develop initiatives to increase customer traffic, repeat visits, and sales during both peak and off-peak trading hours. · Use branch performance data to make informed commercial decisions. Customer Acquisition, Engagement & Digital Sales Support · Actively grow and maintain the branch customer database. · Ensure customer WhatsApp groups/channels are consistently updated with attractive, relevant, and well-presented product content. · Use customer communication platforms strategically to drive daytime traffic, promote fresh stock, and push slow-moving items. · Work closely with the marketing/content team to convert social-media visibility into physical store visits and sales. · Encourage customer referrals, feedback, and customer-generated content, subject to customer consent. · Maintain high standards of customer service and ensure customers are welcomed, assisted, and encouraged to shop. People & Team Management · Lead, supervise, coach, and motivate the entire branch team. · Prepare and manage effective shift schedules, ensuring adequate sales-floor coverage during peak trading periods. · Monitor attendance, punctuality, productivity, sales performance, and staff conduct. · Deploy staff strategically according to customer traffic and sales needs. · Coach employees continuously to improve selling skills, customer engagement, and productivity. · Address poor performance and disciplinary issues promptly and professionally. · Build a disciplined, accountable, energetic, and customer-focused team. Stock, Merchandising & Inventory Management · Ensure all stock received is properly counted, recorded, and accounted for. · Maintain accurate stock movement, transfer, and pull-down records. · Ensure effective replenishment, product presentation, and commercial merchandising. · Identify stock categories requiring increased attention and develop strategies to improve movement. · Minimize stock losses, damage, misplacement, and unexplained variances. · Ensure all stock movements, pull-downs, and transfers comply with company procedures. Cash & Financial Controls · Maintain strict control over cash, M-Pesa, and other payment collections. · Ensure daily sales and collections are properly reconciled. · Monitor cash-handling procedures and branch safe controls. · Identify and immediately report discrepancies, irregularities, or suspected breaches. · Ensure all financial and operational procedures are strictly followed. Branch Operations & Customer Experience · Maintain high standards of cleanliness, organization, and visual merchandising. · Ensure the branch operates efficiently throughout the trading day. · Maintain excellent customer service standards and resolve customer complaints professionally. · Ensure company SOPs, policies, and management directives are implemented consistently. · Identify operational challenges and take corrective action promptly. · Maintain accurate branch records and documentation. Reporting & Communication · Submit accurate daily, weekly, and monthly branch reports. · Report on sales, staffing, stock, customer activity, operational challenges, and overall performance. · Communicate important issues and risks to senior management promptly. · Provide practical recommendations where branch performance is below expectations. · Maintain clear and professional communication with senior management and other departments. MINIMUM QUALIFICATIONS & EXPERIENCE · Diploma or Bachelor's Degree in Business Administration, Business Management, Retail Management, Sales & Marketing, Commerce, or a related field. · 3–5 years' proven experience in retail management, preferably in a busy/high-volume retail environment. · Minimum 2 years' experience in a formal management or supervisory position with direct responsibility for staff and sales.

Listed on KenyaMOJA / BrighterMonday — applications are handled there, not on NairobiCity.

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