Product Growth Manager at Craft Silicon

Key Responsibilities


Product Strategy & Market Expansion Lead TouristTap's commercial growth across Kenya & Africa.




• Develop go-to-market strategies, pricing models, and new revenue opportunities.


• Translate market insights into product improvements and positioning.



Strategic Partnerships




• Build partnerships with hotels, resorts, tour operators, airlines, transport providers, and tourism associations.


• Engage tourism boards, government agencies, wildlife conservancies, and county governments.


• Collaborate with banks, card schemes, fintech companies, and payment providers.


• Negotiate and secure valuable partnership agreements.



Merchant Acquisition & Activation




• Drive merchant acquisition across tourism and hospitality.


• Manage acquisition from prospecting and negotiation to onboarding and activation.


• Strengthen merchant engagement, transaction activity, and retention.



Revenue & Business Performance




• Own revenue targets, transaction growth, and merchant performance.


• Identify new opportunities, markets, and distribution channels.


• Convert partnerships into sustainable revenue and business growth.



Stakeholder & Product Leadership




• Build relationships with senior executives, institutional partners, and industry leaders.


• Represent TouristTap at industry forums, conferences, and strategic engagements.


• Collaborate with Product, Technology, Marketing, and Operations teams to improve customer experience and adoption.



Your KPIs include:




• Strategic partnerships secured


• Merchants acquired, activated, & retained


• Transaction volumes and revenue growth


• Customer acquisition and market penetration


• Partner engagement and retention


• Market expansion milestones



Qualifications & Experience




• Bachelor's degree in Business, Marketing, Tourism, Finance, Commerce, or a related field. MBA is an advantage.


• 5–10 years of experience in business development, partnerships, fintech, banking, payments, tourism, or hospitality.


• Proven track record in negotiations, merchant acquisition, revenue generation, and market expansion.


• Strong understanding of digital payments, merchant acquiring, and product commercialisation.


• Experience engaging senior executives, enterprise clients, and institutional stakeholders.



Key Competencies




• Strong commercial acumen and strategic thinking


• Established industry networks and relationship-building skills


• Excellent negotiation, influencing, and presentation abilities


• Product growth and market development expertise


• Entrepreneurial mindset with strong execution capabilities


• Ability to work independently and deliver results