How can a small Nairobi business attract its first customers without a large marketing budget?

8 answers

1. 

   Njeri Kamau

   Start with a clear description of what you sell, who it helps, where you operate, and how customers can reach you. Ask satisfied customers for honest reviews, use relevant community groups without spamming, keep your business information consistent, and share useful photos or demonstrations. Measure which activities generate actual enquiries and sales rather than focusing only on likes and followers. Local partnerships and referrals can be useful when customers need to trust the business before buying.

2. 

   Sheila Wambura

   Make it easy to understand what you do. A clear name, a simple description, your location and a contact number in every place you appear help people decide to contact you.

3. 

   Samuel Kipchoge

   Use photos or short videos of real products or work, with the price or a range where possible. People trust what they can see.