Senior CRM Manager - Conversion & Lifecycle

What You'll Do




• Phase 1: Repeat Phones. Take ownership of reactivation and upgrade campaigns in CleverTap, working closely with the Growth Lead there to understand what's driving the pod's numbers and where the next opportunity is. You'll be trusted to make real calls here, not just execute a checklist.


• Phase 2: Cross into Digital Lending. Work directly with the Digital Lending lead, one of our top performers, to understand cash loan growth end to end before taking it on yourself.


• Phase 3: Own Digital Lending. Carry primary responsibility for Digital Lending for a defined period, with the Repeat Phones lead available if you need a second opinion.


• Phase 4: Move into Lifecycle. In the second half of next year, join the Lifecycle pod full-time, reporting to the Lifecycle CRM Lead. You'll bring a year of hands-on conversion experience into a pod that's still being built, real currency for shaping what Lifecycle does next. Throughout all phases, you will:


• Build and run multi-channel campaigns (SMS, WhatsApp, push, in-app) in CleverTap against pod goals


• Track funnel performance and flag drop-off points to the pod lead you're supporting


• Run structured experiments (creative, audience, incentive, or timing) with clear hypotheses


• Turn what works into documented playbooks the next person can pick up


• Keep data quality and campaign tracking clean enough that leadership can trust the numbers



Key Metrics You'll Influence




• Repeat Phones: Reactivation rate, upgrade conversion %, unit economics per sale


• Digital Lending: Approval → disbursement rate, digital loan volume, approval quality


• Campaign ROI and payback period across both



Your Environment




• Tech Stack: CleverTap (primary), Looker Channels: WhatsApp, SMS, push, in-app messaging


• Markets: Kenya, Nigeria, Uganda, Ghana



What You Need




• 5+ years in growth, performance, or lifecycle marketing, ideally in fintech, telco, or e-commerce, with real ownership over what a campaign or a pod achieved, not just involvement in it.


• Judgment as much as skill. You can walk into a pod, understand what's working and why, and make calls on where to push, not just follow a brief.


• Genuine appetite for pod leadership. This is a deliberate path toward owning a pod outright, and the breadth here is designed to get you there faster than a single-channel role would.


• Hands-on fluency in CRM platforms like CleverTap, Braze, or similar, and comfortable reading a funnel or cohort without translation.


• Energized, not unsettled, by ambiguity. You'll work across two pods and land in a third decision point by mid-year. If that sounds like an opportunity rather than a risk, you'll thrive here.


• Strong enough presence to build trust quickly with senior leads across two different pods.