Marketing Manager

Qualifications and Core Skills




• Minimum of a Master’s Degree in Marketing, Entrepreneurship or Administration from a recognized institution.


• At least nine (7) years’ experience of which five (5) must be at Assistant Manager level or equivalent in a University, Resea


• Institution, large public or private institution or a comparable institution.


• A track record in building effective marketing strategies and campaigns.


• Experience in creating innovative marketing products.


• Excellent presentation, written and verbal communication skills.


• Excellent leadership skills



Key Responsibilities




• Overseeing implementation of the University Marketing Strategy


• Developing and manage the marketing budget


• Providing effective leadership and supervision of the marketing team


• Managing marketing campaigns by overseeing the planning and execution across various channels.


• Developing, managing and executing annual strategic marketing plans to reach appropriate target audiences.


• Initiating research, development and implementation of innovative marketing programs.


• Developing and promoting branding initiatives consistent with the University’s business goals and objectives.


• Collaborating with cross functional teams to ensuring alignment and consistency in marketing efforts.


• Analyzing potential new products to enhancing the marketing work of the University.


• Providing strategic leadership for the marketing team and other departments.


• Experience with marketing automation software, CRM systems, web analytics tools and social media platforms.


• Performing any other duties as may be assigned.